GlobeNewswire: Laundry by Shelli Segal Announces New Licensing Partnership With Cellairis Brand to Design and Distribute Mobile Accessories
Posted By: Bridget Cardillo
MIAMI, Fla., Sept. 9, 2014 (GLOBE NEWSWIRE) — Perry Ellis International, Inc. (PEI) (Nasdaq:PERY) announced today that it has entered into a license agreement with Cellairis granting rights to design and distribute mobile accessories including phone and tablet cases under the Laundry by Shelli Segal® brand in the USA and Canada, as well as Cellairis franchise locations including England, Mexico, Chile, UAE, Jamaica and Australia.
Laundry by Shelli Segal, a contemporary brand with an energetic and free-spirited attitude, is a powerhouse brand within the PEI portfolio.
“We are excited to be able to launch this license, especially with all the excitement in mobile technology,” commented Oscar Feldenkreis, president and chief operating officer of Perry Ellis International. “The success of Perry Ellis International’s women’s platform derives from our capability to offer creative signature looks in our products. The Cellairis partnership enhances our portfolio and we are thrilled to work with them, and the potential of this collaboration in bringing further expansion to our global reach.”
Cellairis will be incorporating the Laundry brand’s iconic prints into attractive, protective mobile cases, with planned distribution launch in better department stores as well as Cellairis locations in the US and internationally for Fall and Holiday 2014.
“We are pleased to partner with Laundry, a well-known leader in the contemporary market, to launch a fashion-forward collection of mobile accessories,” said Joseph Brown, co-founder and president of Cellairis. “The new styles inspired by Laundry’s iconic prints will resonate with our tech savvy and fashion forward customer who expects quality protection for all of their personal devices. This collaboration is a unique opportunity to introduce Cellairis and Laundry into new apparel and technology retail channels.”
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.
For more information about Cellairis, please visit www.cellairis.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
An industry leader in providing cutting-edge tech accessories, Cellairis, based in Alpharetta, Ga., is committed to offering a wide range of modern and sophisticated products for every personality. Cellairis recognizes that consumers want their tech to match their lifestyle, and is dedicated to creating quality wireless accessories that are fun, fearless and fashionable.
Premier brand collaborations—such as Cellairis by Justin Bieber, Cellairis by Elle & Blair, Cellairis by Cody Simpson and the luxury LK (Lily Kwong) collection—provide customers with on-trend and unique accessories.
Customers across the world have access to Cellairis’ vast array of wireless merchandise, as well as specialty services like customization and phone repair offered through mall-based kiosks, inline stores and e-commerce. Operating a unique franchise model, Cellairis delivers exceptional service online and at each location globally.
Kelly Payfer Vice President, Licensing PERRY ELLIS INTERNATIONAL 212-536-5785 Kelly Kupper MML PR CELLAIRIS 310-664-0600 x4 Source: GlobeNewswirePin It