news.
2.28.2013
YRB Magazine- February 2013Source: YRB Magazine Pin It
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  Source: YRB Magazine |
2.20.2013
Geek Sugar: Phones Get Fun With Elle & Blair’s New Cellairis CasesFEBRUARY 20, 2013 by Kelly Schwarze Phone cases need not be boring, and to keep tired cases at bay, enter the Cellairis by Elle & Blair iPhone Cases. Designed by fashion and beauty experts extraordinaire, Elle and Blair Fowler, the cases fit for iPhones 4-5 incorporate a pop (or several dozen pops) of rhinestone, two-toned leather, and [...]by Kelly Schwarze
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 Phone cases need not be boring, and to keep tired cases at bay, enter the Cellairis by Elle & Blair iPhone Cases. Designed by fashion and beauty experts extraordinaire, Elle and Blair Fowler, the cases fit for iPhones 4-5 incorporate a pop (or several dozen pops) of rhinestone, two-toned leather, and quilted exteriors, to leave the basics at the door. Look through the gallery for the highlights of Elle and Blair's 2013 phone collection.  Whimsical Fairytale CaseAvailable in sea breeze, strawberry, and khaki for iPhone 4-5 ($28), the line called Whimsical Fairytale Case has that literary princess vibe.  Winter Glow Starry Sky CaseTalk about a starry night. The Winter Glow Starry Sky Case for iPhone 4-5 ($50) is covered in rhinestones for some extra tech oomph.  Whimsical Fairytale CaseThe Whimsical Fairytale Case for iPhone 4-5 ($28) is also available in champagne, merlot, and cocoa.  Live CaseBased on Elle Fowler's "Live" tattoo, the Live Case for iPhone 4-5 ($25) looks simple enough, but includes one inconspicuous rhinestone to dot the "i."  Clutch CaseTote your iPhone in style with the leather Clutch Case ($24) available in brown leather or white leather with a detachable chain.  Stitched Leather CaseThe two-toned stitched leather cases for iPhone 5 ($28) come in brown on brown chestnut, red and brown, and blue and green teal. Source: Geek Sugar |
2.19.2013
Retail Traffic: Mobile Accessories Seller Cellairis Debuts a Full Store FormatFEB 19, 2013 11:43 AM, BY ELAINE MISONZHNIK, SENIOR ASSOCIATE EDITOR The smartphone revolution may have created challenges for many bricks-and-mortar retailers, but it has also served as an expansion opportunity for others. One such company is Cellairis, a seller of accessories for mobile devices and tablets. Cellairis launched eons ago in digital time—in 1999. Until now, the [...]FEB 19, 2013 11:43 AM, BY ELAINE MISONZHNIK, SENIOR ASSOCIATE EDITORThe smartphone revolution may have created challenges for many bricks-and-mortar retailers, but it has also served as an expansion opportunity for others. One such company is Cellairis, a seller of accessories for mobile devices and tablets.
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 Cellairis launched eons ago in digital time—in 1999. Until now, the company operated out of roughly 700 mall-based kiosks. However, with smartphones and tablets becoming ubiquitous in the U.S., it has continued to grow and in January, it opened its first full-line stateside store, at North Point Mall in Alpharetta, Ga. In 2013, the company’s management hopes to expand to 50 full-line stores in U.S. and Canada, with plans to eventually operate as many as 4,000 full-line locations domestically.Cellairis sells mobile accessories, ranging from protective cases and earphones to data cables and car chargers. It also offers repair services for mobile devices.“Basically, we outgrew our old market for what we are trying to do now,” says Mike Duarte, vice president with the company. “We feel that our product really reaches out to everyone, since most people now have a mobile device, whether it’s a smartphone, a regular phone or a tablet. People are using them as tools to express their personal style and with the amount of products that we have, the kiosks don’t really allow us to showcase all of them.”With the full-line store, “We bring everything to a specialty shop where you will find everything you need for a mobile device.”First in-lineThe first location was an important milestone for Cellairis not only because it allowed the retailer to move into a more grown-up format, but also because it provided a chance to show potential landlords what the brand was all about. The company chose North Point Mall for its first full-line store because the property happens to be near its corporate headquarters, allowing Cellairis executives and employees to make frequent visits, note what works and what doesn’t and make the necessary tweaks before opening up new locations, according to Duarte. The space also set the standard for what the Cellairis store experience will be like. Company executives wanted to create a feeling that was the opposite of the sense of chaos and over-stimulation people often encounter when they step into a typical mobile accessories store, Duarte notes. Cellairis wanted a stream-lined, organized feeling to the store that didn’t necessarily create an instant association with the high-tech sector. That’s why the firm opted to spend money on the build-out of its first space out of its own pocket—because it will serve as a showcase for the brand.“We want it to feel almost like a high-end clothing boutique: very comforting, easy to shop, where people can play with the devices,” Duarte says. “Similar to Apple stores, almost just a cool [place] to hang out.”For the moment, Duarte and Cellairis COO Jaime Brown are handling the company’s real estate needs in-house, along with a few newly hired in-house leasing specialists. Initially, the retailer would like to position itself inside superregional malls with high traffic counts and upscale neighbors, along the lines of Apple, American Girl and mobile service providers. But its goal is to remain flexible and in the future, Duarte foresees opening stores inside shopping centers as well, especially since operating expenses there tend to be lower than at mall properties.The biggest challenge the team has faced so far is the high amount of competition in the small-tenant space. The typical size for a Cellairis store is 1,400 sq. ft. and that’s the kind of location that also appeals to a lot of coffee chains, Duarte points out.“Finding the proper space has been difficult for us to do quickly,” he says. But as Cellairis garners support from big mall landlords including Simon Property Group, General Growth Properties and Taubman Centers, company executives hope to increase annual store opening plans going forward.Source: Retail Traffic |
lifestyle.
2.13.2013
Cellairis So Haute: It’s ElectrifyingIt’s Electrifying! Cobalt Blue has easily become one of this season’s hottest hues. Cobalt has a sense of richness and vibrancy which is completely captivating in any form…don’t we all love being the center of attention? Walk into a room wearing a cobalt blue skater mini dress, black tights, and a fitted velvet blazer, and you are [...]It’s Electrifying! Cobalt Blue has easily become one of this season's hottest hues. Cobalt has a sense of richness and vibrancy which is completely captivating in any form...don’t we all love being the center of attention? Walk into a room wearing a cobalt blue skater mini dress, black tights, and a fitted velvet blazer, and you are sure to steal the spotlight!While this blue shade is so vivid, it can be easily toned down with basic black pieces including blazers, tights, stilettos, or a patent clutch. Don’t worry, you know we have you covered with trendsetting cases to enhance your overall look with winter's sexiest shade. The Elle & Blair In the Flesh Blue is one of our personal favorites with eye catching cobalt blue and carbon black designs.In the mood for a more classic style? The Cellairis textured case in dark blue adds a pop of this gorgeous shade to your ensemble without the bling.TIP: Unsure about this season's daring color trend? Start off small by pairing a monochromatic color palette with a metallic, blue clutch or a touch of shimmery cobalt blue on your eyelids!
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 While Cobalt blue is dazzling, too much of it can be a fashion DON’T. How would you incorporate cobalt blue into your wardrobe? |
2.4.2013
Cellairis So Haute: Purple Is The New BlackWe are so tired of basic blacks! Thankfully, this winter, purple is the new black! We couldn’t agree more. With its rich, savory hue, purple is timeless, polished and regal. What girl doesn’t love being treated like royalty? We were just shaking in our Louboutins when we spotted this hot hue on the runways of fashion gurus such [...]We are so tired of basic blacks! Thankfully, this winter, purple is the new black! We couldn’t agree more. With its rich, savory hue, purple is timeless, polished and regal. What girl doesn't love being treated like royalty? We were just shaking in our Louboutins when we spotted this hot hue on the runways of fashion gurus such as: Gucci, Prada, Chanel, Jill Stuart, and more! Of course, Cellairis products are always on point with fashion and will never let you down with the season's hottest colors. Our case of choice to accompany any purple shade is the gorgeous Debari gradient lust in purple.If you’re in the mood to shake things up, the Cellairis Wassily Case in white provides a clean, classic contrast to beautifully enhance your jewel-toned purple hues. We are also in LOVE with the Debari Giraffe case in purple that’s on trend with touch flare. The case has silver accents throughout, which will go great with silver jewelry.
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 TIP: Add chunky jewelry like jeweled-encrusted bangles and a statement necklace to dress up your purple. Top off your look with sexy matte black nail polish and you'll be dressed to the nines in this season's most coveted look!Purple goes fabulously with white and silver - what other Cellairis cases would you choose to compliment this hot hue? |
2.1.2013
Love For Cute Cases Is In The AirFlowers. Candy. Cards. The same old thing every year! Don’t you want to surprise your valentine with something they’ve never seen before? We are obsessed with personalized gifts for V-day (not saying we would ever turn down chocolate or roses!). Our new Shout! custom case builder is the perfect gift for anyone in your life. [...]Flowers. Candy. Cards. The same old thing every year! Don’t you want to surprise your valentine with something they’ve never seen before? We are obsessed with personalized gifts for V-day (not saying we would ever turn down chocolate or roses!).
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 Our new Shout! custom case builder is the perfect gift for anyone in your life. Giving a case with a personal photo on it will definitely surprise a loved one. For the Anti-Valentine’s Day crew, Shout! can be the best way for you to take a stance against all the lovey-dovey, gooey, emo-bliss.Ladies – Don’t be afraid to spoil the men in your life too! He will love to carry his phone with a special memory, a picture of his kids, or even his favorite pet. Not sure if your picture is case worthy? Just ask our Like Likers.If you plan to celebrate the occasion, do so in style. We’ve put together some of our favorite cases that will go with any outfit this V-day! We want to know: What’s your DREAM Valentine’s Day date? Leave us a comment below! |
products.
2.27.2013
Now Available: Lust Series – Bling iPhone 5 CasesThe new Cellairis Lust iPhone 5 cases are the perfect accessory for any outfit.The new Cellairis Lust iPhone 5 cases are the perfect accessory for any outfit.[caption id="attachment_4734" align="aligncenter" caption="iPhone 5 Cases"]
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2.26.2013
Now Available: Stealth – iPhone 5 Slim CaseThe Stealth series iPhone 5 cases are now available. This is the perfect case for those individuals who are looking for a Slim iPhone 5 case without adding all the bulk to their device! Are you more of an iPhone 5 slim case or tough case fan?The Stealth series iPhone 5 cases are now available. This is the perfect case for those individuals who are looking for a Slim iPhone 5 case without adding all the bulk to their device!
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Are you more of an iPhone 5 slim case or tough case fan? |
2.12.2013
Now Available: Aerial iPhone 5 CaseIf you are as obsessed with ombre as we are, you will LOVE our new iPhone 5 case, Aerial! Pin ItIf you are as obsessed with ombre as we are, you will LOVE our new iPhone 5 case, Aerial!
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