news.

10.30.2012

Mashable: Bieber Tweet Prompts Twitter Punisher Onslaught

Ever wanted to test out a cellphone protector before you bought it? Sure, you can see what they look like from pictures online, but can they stand the abuse you might put it through by accident or otherwise? All of us punish our phones, but can your case stand up to the Tweet Punisher? It […]mashable-tweet-punisherEver wanted to test out a cellphone protector before you bought it? Sure, you can see what they look like from pictures online, but can they stand the abuse you might put it through by accident or otherwise? All of us punish our phones, but can your case stand up to the Tweet Punisher? It probably can’t.That’s because the Tweet Punisher is an old fashioned 1940s Underwood typewriter fitted with an iPhone in its type guide. Keys that produce somewhere between 20 and 25 pounds of pressure tap out tweets with the hashtag #tweetpunisher. The only thing protecting the iPhone from cracking is a Cellairis Shell Shock screen protector.The initiative is a way for consumers to test products in real time before deciding on purchasing a new case. 
SEE ALSO: Hate Sticky Screen Protectors? Roll-On Shield Is Foolproof [REVIEW]
 “Our customers are very social and very vocal and the one thing they said over and over again was, ‘I wish we could try it before we buy it,’” Joe Ciardullo, the Chief Marketing Officer at Cellairis told Mashable. “We listened to our customers –- took their feedback seriously -– and created the Tweet Punisher.”When tweets are sent bearing the Tweet Punisher hashtag, users can watch the message being tapped onto the screen via a live feed on the Cellairis Facebook. There is also a video proving how quickly the machine can punish the iPhone when unprotected — it takes only a couple key strokes.It was a 4-6 month process from initial concept to going live. It took a couple months of building, code-writing, testing, re-building, code-rewriting and re-testing to construct the whole setup. And what they have seen is an incredible turn out of more than 24,960 tweets in less than a week.Naturally, Justin Bieber launched the hashtag to kick off the first tweet before many began trying to break the screen for a chance to win $100 and a Shell Shock screen protector.“We’ve gotten some really funny tweets from people saying, ‘I’m gonna break this thing!’” Ciardullo said. The team’s favorite tweet is below:mashable-tweet-punisherCellairis plans on keeping the Tweet Punisher around for a while but also has some plans for more creative and interactive ways for users to test products before purchasing.Think your tweet can break the Shell Shock screen protector? Send a tweet and try your luck and let us know how it goes in the comments.Source: Mashable.com
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10.26.2012

A Loyal Love: 7FAM Giveaway

I’m hosting my first giveaway, and I’m so excited that it’s with 7 For All Mankind! Seven very lucky readers (yes, 7!) will win a brand new 7FAM iPhone case (fits 4/4s) just like the one pictured below (also pictured here). Already have an iPhone case? Add another one to your accessory collection or get one for your friend or family […]I'm hosting my first giveaway, and I'm so excited that it's with 7 For All Mankind! Seven very lucky readers (yes, 7!) will win a brand new 7FAM iPhone case (fits 4/4s) just like the one pictured below (also pictured here).a-loyal-love-7fam-giveawaya-loyal-love-7fam-giveaway
Already have an iPhone case? Add another one to your accessory collection or get one for your friend or family member. It's not too early to start shopping for Christmas! Okay, maybe it's a little early but you get the idea. Everyone needs a teal, snakeskin print iPhone case!
 
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10.25.2012

Fastcocreate.com: Twitter & An Old-School Typewriter Beat Up iPhone

Consumers test the durability of a Cellairis screen protector through Tweet Punisher, a live product demonstration relying on real-world ingenuity and the public’s participation through social media. In a stunt dubbed Tweet Punisher, an iPhone outfitted with a Cellairis Shell Shock: G-Class screen protector is currently taking a lot of abuse from Twitter–as in literal […]Consumers test the durability of a Cellairis screen protector through Tweet Punisher, a live product demonstration relying on real-world ingenuity and the public’s participation through social media.In a stunt dubbed Tweet Punisher, an iPhone outfitted with a Cellairis Shell Shock: G-Class screen protector is currently taking a lot of abuse from Twitter--as in literal abuse. A typewriter being controlled by the Twitterverse is delivering the beating in a live product demonstration designed to prove the strength and durability of the product.Here’s how it works: A vintage Underwood typewriter from the 1940s has been rigged so that it can type out any tweet with the hashtag “#tweetpunisher.” But it isn’t typing on paper like you might expect. Rather, an iPhone clad in the Cellairis screen protector is sitting in the typewriter’s type guide, right where the metal keys strike. So every tweet received results in a flurry of whacks to the screen protector.Those interested can see the screen protector endure the punishment via a live feed on the Cellairis Facebook page.“It took a couple months of pretty rigorous code-writing, building, testing, re-building, and re-testing to get everything just right,” says Cellairis chief marketing officer Joe Ciardullo. “When we were able to send that first tweet to and watch those typewriter keys start hammering away, we really knew we had something special.”For Cellairis, which makes cases and accessories for mobile devices and tablets, it was natural to develop a stunt that would both demonstrate its product while also engaging the company’s active social media fan base. According to Ciardullo, the company has a history of developing products and services with the input of customer feedback gathered through social media, and Tweet Punisher simply takes that approach a step further by giving people a chance to actually test the Shell Shock: G-Class screen protector for themselves.tweet-punisherTweet Punisher went into action this past Tuesday after pop superstar Justin Bieber, who has nearly 30 million Twitter followers, sent out the first tweet to spur interest, encouraging his fans to help break the iPhone screen protector.More than 10,000 tweets were received that first day, and they’ve been rolling in since, reports Ciardullo. "If you search the hashtag #tweetpunisher on Twitter, you can see people are pretty determined to try and break that screen, which is awesome to see," he says.As strong as it is, the Cellairis screen protector will eventually crack under the constant hammering, and the person whose tweet finally shatters the screen will win $100. In the meantime, every 100th tweeter will be rewarded with a free Shell Shock: G Series case.By: Christine ChampagneSource: Fastcocreate.com
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lifestyle.

10.24.2012

In The Spirit Of Halloween – Let’s Carve

As Halloween approaches, we couldn’t help but get a festive itch.  Although pumpkin carving is a more traditional Halloween ritual, we thought that might a little too messy for the office.  So, we opted for peanut butter cup carving instead! Mostly because it was lunch time and we were hungry.  Take a look at the creative and […]As Halloween approaches, we couldn't help but get a festive itch.  Although pumpkin carving is a more traditional Halloween ritual, we thought that might a little too messy for the office.  So, we opted for peanut butter cup carving instead! Mostly because it was lunch time and we were hungry.  Take a look at the creative and not so creative peanut butter cup carvings.  Of course, we want to know which one you think is the best?! Let us know your favorite by commenting below!
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10.23.2012

#TweetPunisher Is Alive: Can You Break An iPhone With Your Tweet?

The Shell Shock: G Class™, Cellairis’ most advanced screen protector, is being put through the ultimate test: The Tweet Punisher. Tweet Punisher is the first analog machine enabling consumers to live-test a product via social media. The device itself is crafted from a 1940′s typewriter with keys intricately wired to type out the characters of any […]The Shell Shock: G Class™, Cellairis’ most advanced screen protector, is being put through the ultimate test: The Tweet Punisher. Tweet Punisher is the first analog machine enabling consumers to live-test a product via social media. The device itself is crafted from a 1940's typewriter with keys intricately wired to type out the characters of any tweet posted with the designated hashtag, #TweetPunisher.Find out how much the Shell Shock: G Class™ can take as this twisted typewriter hammers away 140 characters at a time. Every 100th tweet wins a free Shell Shock: G Class™ screen protector, and if your tweet breaks the screen, you’ll win an additional $100.Don't just blind tweet; watch the #TweetPunisher in action via a live video feed on the Cellairis Facebook page.Tweeting for a prize? Send a tweet to @Cellairis and include #TweetPunisher during the contest period (13.23.12-11.20.12).  Every 100th contest tweet will win a Shell Shock: G Class™ Front Screen Protector. If your tweet shatters the screen you will also win $100.Cellairis takes protecting your screen to an entirely new level with the Shell Shock: G Class™. Available for both the front and back of your device, the Shell Shock: G Class™ can withstand more pressure than a regular screen protector while allowing full touch-thru capabilities to the screen. Cinderella had a fairy godmother; you have the Shell Shock: G Class™.Specs and Features:
  • Withstands significantly more pressure than iPod or iPhone screen protectors
  • Transparent screen repels scratches and shattering from ordinary use
  • Can be used with or without a case
  • Available in front & back combo or individual front screen
  • Bubble-free
  • Self-adhesive
  • Multiple vibrant colors to choose from


Who do you think will prevail, the Tweet Punisher or the Shell Shock: G Class™?
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10.3.2012

Justin Bieber Believe Tour Concert Recaps

UPDATED* Our fans or as we like to call them, friends, have shared with us how much they enjoy when we offer deals, contests and chances to win cool prizes. Well, we are currently running one of our favorite contests yet.  Haven’t heard? Enter HERE for a chance to win a trip to meet & greet […]UPDATED*Our fans or as we like to call them, friends, have shared with us how much they enjoy when we offer deals, contests and chances to win cool prizes. Well, we are currently running one of our favorite contests yet.  Haven't heard? Enter HERE for a chance to win a trip to meet & greet Justin Bieber. Oh yea, the winner gets an all expense paid trip to the Atlanta, Ga show plus the entire line of Cellairis by Justin Bieber.  No biggie, right? WRONG! :)justin-bieber-believe-tourOne would think that would be enough to make this our favorite contest...It's not. We are also giving away 4 Believe Tour tickets to select cities.  When you sign up, you will be asked to select an additional city to be entered to win.  WHEW!Still not convinced? Check out these photos and clips from some of our Justin Bieber Believe Tour contest winners.justin-bieber-believe-tourjustin-bieber-believe-tourjustin-bieber-believe-tourjustin-bieber-believe-tourRAVEN - GLENDALE @Jelena_855justin-bieber-believe-tourJustin Bieber's performance in Glendale, AZJustin Bieber's performance in Glendale, AZJustin Bieber's performance in Glendale, AZJustin Bieber's performance in Glendale, AZ  
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products.

10.22.2012

Now Available: The New iPad Cases

Whether you sprung for the new iPad or are rocking the iPad 2, you have got to check out the new iPad cases and mobile accessories available from Cellairis.  Whether you sprung for the new iPad or are rocking the iPad 2, you have got to check out the new iPad cases and mobile accessories available from Cellairis.the-new-ipad-cases 
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10.19.2012

Now Available: DeBari Designer iPhone 5 Cases

The Cellairis DeBari designer iPhone 5 cases are back in stock!   Order a DeBari designer iPhone 5 case before they sell out again!The Cellairis DeBari designer iPhone 5 cases are back in stock! designer-iphone-5-casesOrder a DeBari designer iPhone 5 case before they sell out again!
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10.18.2012

Now Available: Our Best iPod Headphones on a Budget

We are so excited to off a great solution for the music lover looking for the best iPod headphones on a budget  The Cellairis Metal Stereo iPod Headphones are perfect for any music lover.We are so excited to off a great solution for the music lover looking for the best iPod headphones on a budget  The Cellairis Metal Stereo iPod Headphones are perfect for any music lover.[caption id="attachment_3369" align="aligncenter" caption="Best iPod Headphones"]Best iPod Headphones[/caption]
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